Euskaltel take wine to the Tour
Due to a somewhat peculiar sponsorship agreement, Euskaltel will bring wine and olive oil with them to the Tour de France. Euskaltel recently teamed up with wine and olive oil producer Rioja Alavesa and agreed to promote the Alava region's best products. Above you can see some of the riders inspecting the factory in which the products are made. Obviously they wont get drunk, but who brings wine with them to the Tour de France?
1 comment:
You have to have some alcohol with you to celebrate the enormous amount of victories they'll score.
Funny though. As long as it gives them some money its good.
Post a Comment